Resources Library by ANA

TV audience measurement

The paper discusses the needs of the advertisers from media research in the dramatically changed TV environment many expect to happen already in the next few years. The key change of the TV medium will be fragmentation caused by a multi-channel...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Thomas Neumann

May 1, 1994

The program content dimensions of the technology-involved consumer

We undertook an extensive analysis of 1993 MRI Doublebase data to establish and define the factors which best describe the program content dimensions of the technology-involved consumer. This is a target group which we tend to refer to as...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Craig T. Gugel

May 1, 1994

Radio and TV audiences in the 90's

Looking at the future, it is clear that it is truism to state that the electronic media of the 90s differs greatly from that of the 80s. Satellite technology, digital compression and the expanding cable network (particularly with fibre glass cable)...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Matthias Steinmann

May 1, 1994

The seductiveness and reality of new technologies for the next generation of electronic media

As communication technologies hurtle down the information highway, audience researchers increasingly adopt technology-based measurement. The lure of technology solutions seduces us from traditional paper diaries, from household tuning meters, from...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Ronald S. Kolessar, Roberta M. McConochie

Company: Nielsen

May 1, 1994

The multimedia wearable passive meter

Originally, it was thought that the need for a wearable passive meter was mostly to improve the current response rates of Nielsen and Arbitron audiences. However, even if there were no need to improve upon the current response rates of Peoplemeters...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Author: Lee Weinblatt

May 1, 1994

How computer aided design and presentation of concepts speeds up the product development process

This paper presents a new technology, IdeaMap, designed to accomplish 4 objectives: a) Significantly increase the scope of elements that one can investigate to build improved concepts, b) Improve the speed at which the consumer data is analyzed and...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future

Authors: Derek C. Martin, Howard R. Moskowitz

Company: Moskowitz Jacobs Inc.

September 1, 1993

The best is yet to come

Since the introduction of the counter sorter in the 1950's the use of computers in MR has developed from an occasional tool into an integral part of much of the research process. It is evident, however, that the computer is not merely 'useful' in the...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future

Author: A. E.V. Dent

September 1, 1993

Now you see it, now you don't: Quality and the art of graphic data presentation

We are increasingly aware of the need for total quality management approaches in the more process-oriented aspects of market research such as data collection and tabulation. However, the way in which we communicate study findings to clients and the...

Catalogue: ESOMAR Congress 1993: The Many Faces of Quality Now And In Future

Authors: Milton Vahue, David Pring

September 1, 1993

The determinants of MKIS usage

While the literature provides considerable guidance about the factors and conditions that influence the use of computers and management information systems, far less is known about the factors and conditions that lead to the use of marketing...

Catalogue: ESOMAR/EMAC/AFM Symposium 1993: Information Based Decision Making In Marketing

Authors: Sanjay Seth, Roderick J. Brodie, Don Scott

June 15, 1993